Case studies

Product designer, strategic thinker, chronic untangler of complex problems.

I like to understand things deeply, then keep iterating until systems, tech and life work a bit better.

Case studies

AI Assistants

TeamHiiv

An AI assistant earned trust by showing its thinking.

A transparency system for an AI assistant reading large folders of client documents. It says what it’s read, asks when a file fails, and backs every answer with a citation you can check.

Role
Lead Product Designer
Timeline
Apr to Aug 2026
Outcome
In development
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Climate and Net Zero

n0de

Payback, told in their own voice, moved a small business to act.

A net zero action plan that led with savings and spoke like Dillicious. It turned a free pilot into a paying customer, and solar into something they actually installed.

Role
Senior Product Designer, promoted to Head of Product Design
Timeline
Dec 2023 to mid-2025
Outcome
8 weeks to 1 day per plan
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ML-Powered Talent Search

Reejig

Untangling the black box made complex search feel simple.

A rebuilt talent search, with Refine turning Boolean logic into a menu instead of syntax. After release, the share of users active in Ecosystem nearly doubled, from 37% to 71%.

Role
Senior Product Designer
Timeline
Sep 2022 to Jan 2023
Outcome
173 saved searches, first week
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Business Intelligence

EngineRoom

Showing the logic gave advisors confidence to plan.

A guided business plan that exposed the managing director’s own formulas, so advisors could trust and explain every number. Active plans went from 6% to 83% of the customer base.

Role
Senior Product Designer, Project Lead
Timeline
Mar 2020 to Jul 2021
Outcome
6% to 83% with a plan
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