Jess Knollmeyer

Blog — Words about web, business and design

10 SEO Tips for Marketing and Digital Content Managers

Need a hand to kickstart your SEO? We’re here to help. The world of SEO can be tricky to navigate or intimidating for anyone new to the field or looking to make updates on their own. There is a wealth of information online, but in a field that’s changed significantly over the past 5 years, some people seem to promote mixed messages and it’s hard to know what to trust. With SEO, the right external team can certainly bring value, but sometimes no or low budgets call for taking matters into your own hands. We hear you! We’ve gathered our shared knowledge and put together a quick guide for 10 simple steps any marketing, brand or digital content manager can take to improve their SEO.

  1. Goals
  2. Keywords — Keyword Planner & Google Analytics
  3. Think Locally
  4. Grouping Keyword Phrases
  5. Content — Landing Pages
  6. Case Studies & Projects
  7. Google Business Listing
  8. External Content — Blogs & Links
  9. Patience & Reporting
  10. Read, Continue to Learn & Call on the right people

With any project, your biggest assets are going to be time and the right resources. Don’t forget that regardless of who is managing SEO, it will take time. Sometimes your time is available, but it’s best to be realistic when it’s not. Do you need external resources to write content? Plan for a strategy that involves available time and resources and you will find greater success. Read More....