Queen troubleshooter, serial bookmarker & bold ideas woman.

Translation? I’m a relentless problem solver, I prioritise learning everyday and I’m eager to pitch and explore innovative ideas.

Ambitious, self-taught, life-long learner

My early career was marked by a relentless pursuit to say yes and try everything. I started in graphic design and marketing which led me to my first true passion: web design. In 2013, I took a job as a digital project manager at a small agency where our finite resources enabled me to get exposure to managing and executing end-to-end process and quickly kicked off my career in UX design.

Kicking off my own business

With my entrepreneurial spirit and interest in taking on new challenges, I started my own business in 2016. I can proudly say that I never once needed to market my services because the clients came to me with the reputation I had previously created. And they kept coming!

Leaping into product design

I immediately started taking on more complex projects in the web and mobile app space. I’ll admit at first that it didn’t even occur to me that this was an entirely new discipline. I just used my ways of working and detailed process to navigate. Plus the internet to learn and upskill as I continued forward.

Craving challenge

This exposure to product design brought with it the challenge and the depth of complexity I so desperately needed. I’ve been investing in my upskilling, growth and learning in this space since then. Everyday is a new opportunity to learn, challenge and push the boundaries of how we understand both problem spaces and solutions.

You might know me as a product designer, but my colleagues will tell you I am much more than one label.

I’m a person who learns fiercely and deeply across many disciplines. I know it’s this curiosity and thirst for growth that’s enabled me to be successful in solving complex challenges. Whether it’s in the product space learning more about product analytics, BI and data vis or upskilling research methods; or outside of product; supporting company transformation, people and culture initiatives and hosting webinars — I am eager to understand and explore.

My passion for learning, growth and challenge doesn’t stop when the clock strikes 5

Outside of work, I am a hoop performer, crochet artist and community builder. I love to build creative events, support grassroots organisations, mentor emerging UX designers, perform with my hoops, and support small businesses and NFPs.